
24 June 2025
A Decade of Celebration – Highlights from the 10th Annual Vapouround Global Awards
In a spectacular celebration of innovation, excellence, and a decade of industry leadership, the 10th Annual Vapouround Global Awards delivered an unforgettable night at a brand-new, awe-inspiring venue: The Theater at The Fairmont Hotel, Dubai.
As Vapouround marked 10 years of service to the vaping and next-generation products sector, this milestone event was more than an awards show—it was a testament to how far the industry has come.

A Night of Firsts and Unforgettable Moments
For the first time in its illustrious history, the Vapouround Global Awards took place at The Theater, Dubai, setting the tone for a fresh era of global expansion and influence. The Theater at the well known and prestigious The Fairmont Hotel provided the perfect backdrop—luxurious, dramatic, and built to impress.
Guests were welcomed into the venue by an elegant Wall of Fame in the reception area, honouring past award winners from the last decade. This striking tribute brought a sense of nostalgia and pride, celebrating the visionaries who have shaped the sector over the years.

A Show Like No Other
This year’s event raised the bar higher than ever with its most elaborate entertainment programme to date. From gravity-defying aerialists to mesmerising fire performers, high-energy professional dancers, and powerhouse live vocalists, the entertainment left the audience spellbound. These acts weren’t just a visual treat—they represented the bold, creative energy driving the future of vaping.
Adding to the futuristic theme, attendees were treated to holographic displays featuring 3D versions of the 2025 Vapouround Global Awards sponsor products—a high-tech twist that reflected the evening’s focus on innovation and the cutting edge of product design.

Innovation Meets Celebration
Over 400 exclusive guests from across the global industry attended, including major retailers, manufacturers, distributors, wholesalers, investors, and compliance and advocacy leaders. The energy was electric as key decision-makers from around the world gathered to connect, celebrate, and look ahead to the future of the sector.
The night was skillfully hosted by renowned magician and presenter Nick Einhorn, who was joined by an AI assistant host—an industry first for the Vapouround Global Awards. The AI co-host not only symbolised the rapid integration of technology in the industry but also mirrored the theme of this year’s awards: pioneering innovation and shaping the next chapter.

Honouring the Best in the Business
As always, the highlight of the evening was the crowning of this year’s award winners—those brands and individuals whose commitment to quality, creativity and innovation continues to drive the industry forward. But in celebration of a decade of excellence, this year also included the special “Best of the Decade” honours, recognising standout leaders and brands that have made a lasting impact since the awards began.
Looking Ahead
The 10th Annual Vapouround Global Awards was more than a celebration—it was a declaration of the industry’s future, a convergence of innovation, excellence, and community. As Vapouround continues to champion the evolution of vaping and next-gen products globally, this milestone event serves as a reminder of the power of connection, recognition, and forward-thinking.
Here’s to a decade of trailblazing—and to the next ten years of revolutionising the industry.