24 June, 2025
BEST OF THE DECADE - HALLMARK ACHIEVEMENTS
This year marks a monumental milestone for us at Vapouround — ten incredible years at the heart of the vaping and alternative nicotine industry. As we celebrate a decade of innovation, progress, and passion, we wanted to do something truly special for our 10th annual Vapouround Global Awards. That’s why, for the first time ever, we introduced a brand new, prestigious award category: the ‘Best of the Decade Awards’.
This isn’t just another trophy on the shelf. These honours were created to recognise the elite of the elite — those companies, products, and individuals who haven’t just shaped the industry in a single year, but have helped define it over the past decade. The winners of these awards have made a significant and lasting impact, pushing boundaries, inspiring change, and setting the gold standard for excellence across the sector.
Now, we’re delighted to introduce you to the seven trailblazers who took home a Best of the Decade title in 2025:
Brand of the Decade – MYLÉ
A name synonymous with sleek design, superior technology, and global reach, MYLÉ has earned its place as a brand that has continually pushed the envelope. Over the past ten years, MYLÉ has become a household name in vaping, combining elegance with performance, and redefining what consumers expect from their devices. A truly deserving winner of Brand of the Decade.
Product of the Decade – NEXA PIX by NEXA
Innovation meets simplicity with the NEXA PIX. This game-changing device revolutionised the way users experience vaping, with its forward-thinking technology and ultra-modern aesthetic. It set a new standard in design and user experience — and continues to influence the next generation of hardware.
E-Liquid of the Decade – Lemon Tart by Dinner Lady
When it comes to iconic flavours, few can rival the legendary Lemon Tart from Dinner Lady. This award-winning e-liquid has not only stood the test of time but has become a benchmark in flavour excellence. Sweet, tangy, and unmistakably unique, Lemon Tart remains a fan favourite and a standout in the industry.
New Tech Innovation – Clear Max by VOOM
Pioneering clarity and cutting-edge performance, Clear Max by VOOM turned heads with its crystal-clear design and powerful delivery system. VOOM’s commitment to innovation and sleek engineering made Clear Max a standout product — and a worthy recipient of the New Tech Innovation award.
Innovation of the Decade – 2400 4-in-1 by IVG
Few products have captured the imagination of users like the IVG 2400 4-in-1. This bold innovation transformed multi-flavour vaping and redefined versatility in a compact, user-friendly format. IVG’s fearless approach to product development has reshaped what’s possible — and earned them the title of Innovation of the Decade.
Industry Pioneer Award – Geekvape
From high-performance mods to rugged, user-friendly devices, Geekvape has been a cornerstone of the industry’s evolution. Their relentless pursuit of quality and performance has inspired countless others. With a global footprint and a legacy of innovation, Geekvape embodies the true spirit of a pioneer.
Lifetime Achievement Award – John Dunne, Director General of UKVIA
No list of industry giants would be complete without John Dunne. As the Director General of the UK Vaping Industry Association (UKVIA), John has dedicated over eight years to championing responsible vaping, policy advocacy, and public education. His leadership and tireless commitment have elevated the entire industry. Honouring him with the Lifetime Achievement Award was a moment of pride and gratitude for all of us.
These seven winners reflect the incredible progress and creativity this industry has fostered over the last ten years — and they inspire us all to keep aiming higher. Here’s to a decade of excellence and to the bright future ahead.
