Innovation of the Decade: IVG 2400 4-in-1

In a brand new and exclusive category for 2025 that celebrates bold breakthroughs and boundary-pushing technology, the IVG 2400 4-in-1 stood out as a true industry game-changer—earning its place as the ‘Innovation of the Decade’ at this year’s Vapouround Global Awards 2025.

Developed by IVG, one of the most influential names in global vaping, the 2400 4-in-1 was more than a device; it was a milestone. As the UK’s first fully legal big puff product, it broke new ground and reset the standards for what a disposable vape can be—both legally and functionally.

Legal Big Puff, Big Innovation

Before the 2400 4-in-1, large puff-count disposables were often stuck in legal limbo, typically exceeding UK and EU regulations on e-liquid volume and nicotine content. IVG’s innovative engineering tackled this head-on with a revolutionary multi-pod system that complies with all TPD/TRPR guidelines while still delivering a whopping 2400 puffs.

The device features four pre-filled pods, each containing 2ml of e-liquid, which are individually activated within a single, compact unit. This modular design is not just compliant—it’s brilliantly user-friendly, allowing vapers to switch flavours on the fly without the need for refills or multiple devices.

A Consumer-Centric Leap

Vapers loved the 2400 4-in-1 for its versatility, extended lifespan, and superior flavour rotation. The device launched with a range of flavour combinations that catered to every preference, from icy menthols and rich desserts to fruit fusions and nostalgic favourites.

More importantly, the 2400 was designed for convenience without compromise. It met growing consumer demand for longer-lasting, cost-effective disposables while also addressing concerns about sustainability by reducing overall waste compared to using multiple single-use vapes.

A Decade-Defining Device

The ‘Innovation of the Decade’ title recognises more than just smart design—it honours a product that shifts the culture of an entire industry. The IVG 2400 4-in-1 didn’t just respond to the market—it anticipated the future, proving that compliance, creativity, and commercial appeal can coexist.

It’s a device that paved the way for innovation within regulation, inviting manufacturers to think bigger—legally. It also reinforced IVG’s reputation as a global leader in vaping technology, with a track record of pushing the envelope and setting new benchmarks.

A Legacy of Leadership

As the vaping industry matures, recognition like the Vapouround Global Awards’ ‘Innovation of the Decade’ serves as a reminder of how far we’ve come—and how far we can go. IVG’s 2400 4-in-1 will be remembered not only for its technical prowess but for its role in redefining what’s possible in the world of disposables and beyond.

In every puff, every pod, and every satisfied user, the impact of this device continues to resonate—a true testament to innovation at its finest.