
24 June, 2025
Lemon Tart: A Decade of Serving Nostalgia in a Bottle
At the 10th Vapouround Global Awards, Dinner Lady was honoured with Best Global Brand and the coveted E-Liquid of the Decade award for their iconic Lemon Tart – a flavour that perfectly embodies the brand’s ethos of “serving nostalgia in a bottle.”
What sets Lemon Tart apart is its masterful balance of zesty lemon curd, buttery shortcrust pastry, and a subtle sweetness that recreates the comforting taste of a classic homemade dessert. This distinctive profile resonates deeply with vapers, delivering not just flavour but an evocative experience that recalls fond memories, making it a timeless favourite in the vaping community.
This year marks Dinner Lady’s 10th anniversary, celebrating a decade of redefining the vaping experience through a distinctive combination of innovation, quality, and nostalgia. Founded in the UK, the brand has successfully expanded its presence internationally, becoming synonymous with exceptional flavour profiles and meticulous craftsmanship.
Over the past 10 years, Dinner Lady has consistently pushed the boundaries of flavour innovation, earning widespread acclaim and securing a loyal following across global markets. Their steadfast commitment to excellence has established them as pioneers and leaders within the vaping industry.
Looking ahead, Dinner Lady is gearing up to launch an exciting new product this September – one that promises to build on their legacy and open a fresh chapter in flavour innovation. This eagerly awaited release is set to further cement Dinner Lady’s status as a global leader in the vaping industry.
At the 10th Vapouround Global Awards, Dinner Lady was honoured with Best Global Brand and the coveted E-Liquid of the Decade award for their iconic Lemon Tart – a flavour that perfectly embodies the brand’s ethos of “serving nostalgia in a bottle.”
What sets Lemon Tart apart is its masterful balance of zesty lemon curd, buttery shortcrust pastry, and a subtle sweetness that recreates the comforting taste of a classic homemade dessert. This distinctive profile resonates deeply with vapers, delivering not just flavour but an evocative experience that recalls fond memories, making it a timeless favourite in the vaping community.
This year marks Dinner Lady’s 10th anniversary, celebrating a decade of redefining the vaping experience through a distinctive combination of innovation, quality, and nostalgia. Founded in the UK, the brand has successfully expanded its presence internationally, becoming synonymous with exceptional flavour profiles and meticulous craftsmanship.
Over the past 10 years, Dinner Lady has consistently pushed the boundaries of flavour innovation, earning widespread acclaim and securing a loyal following across global markets. Their steadfast commitment to excellence has established them as pioneers and leaders within the vaping industry.
Looking ahead, Dinner Lady is gearing up to launch an exciting new product this September – one that promises to build on their legacy and open a fresh chapter in flavour innovation. This eagerly awaited release is set to further cement Dinner Lady’s status as a global leader in the vaping industry.